Prospecteer™ Marketing Automation provides all the tools you need to create, publish, and monitor your online demand generation and marketing campaigns. Designed specifically for marketing and sales users, Prospecteer's powerful content marketing tools make it easy to build localized micro-sites, deliver multi-lingual email campaigns, analyze activity, and score leads.
Through the use of content personalization and lead nurturing Prospecteer enables you to increase your response and conversion rates, shorten sales cycles, and deliver improved lead quality.
What worked and what didn't? With its advanced campaign analytics Prospecteer provides an in-depth insight into campaign effectiveness, enabling you to make better-informed decisions, and abandon unsuccessful initiatives before they drain finances.
Meaningful engagement with customers increases your opportunity to influence their decisions. Through its personalized emails and interactive social tools Prospecteer allows you to engage with your prospects and customers in new and exciting ways.
According to the leading analyst firm Sirius Decisions, the use of Marketing Automation technologies, such as Prospecteer, paired with good processes can yield up to 5x the number of closed deals.
By scoring and nurturing your leads Prospecteer helps your identify those prospects most likely to buy. Rather than hours of cold-calling, with Prospecteer you can focus your sales activity on higher value opportunities that are more likely to close.
Prospecteer's behavioural analytics tools provide sales with additional intelligence about their prospects. This digital body language provides information as to what that prospect is most interested in and in which direction to take an opening sales conversation.
Organizations who embrace marketing automation technologies, paired with good processes, can yield 4x - 5x the number of closed deals than those with no similar solution in place. - Sirius Decisions
Manage your online presence with Prospecteer. Create and manage interactive, social websites with multi-lingual, personalized content to influence and engage your prospective audience.
Not everyone speaks English. With localisation built into its core, Prospecteer enables you to create multi-lingual emails, templates and webpages which present content to your prospects in their own language.
A well designed website gives your organisation that professional look. With our website themes and webpage templates you can ensure that your users can readily create consistent, corporately branded web content.
Providing personalized content increases engagement and enhances your ability to influence. Using our profile engine, Prospecteer is able to deliver highly personalized webpages with content targeted specifically at an individual.
Do you own your own domain name? Then why use it within Prospecteer. With our multi-site capability you can create, manage and track activities across multiple websites / domains from within a single interface.
One wrong click and you've over-written the wrong page. Not with Prospecteer! Automatic version control ensures that all webpage and template changes are tracked, and older versions can be readily restored at the click of a button. (coming soon)
Using our built-in social tools you can share videos and content, allowing users to add comments and share to public networks (eg. FaceBook or Twitter). Now you can create your own private network, letting your visitors evangelise your products too.
By automating routine marketing tasks Prospecteer allows you to spend less time performing administrative duties, and more time working on activities which generate revenue for your business.
Through our gated-form capabilities Prospecteer allows you to reserve valuable content for registered users. On completion of the registration form a new lead is automatically generated, and access to the content is granted.
Prospecteer enables you to capture and automatically generate contact profiles from many sources, including emails, forms and other online activities. In addition, manually created leads can also be assigned to existing activity records.
Why use a generic short-link when you can have your own branded one? Prospecteer allows you to easily create personalized URLs for any web content. As visitors click on your links activities are automatically added into their lead profile.
Through the use of bulk email, automated responders and drip marketing programmes Prospecteer enables you to communicate and engage with your customers and prospects.
High quality email templates you give your organisation that professional feel. With our email template library you can manage and share your can corporate email templates to ensure that all your users are able to deliver a consistent look-and-feel.
Communicate in your contacts preferred language. No longer do you have to create multiple campaigns for different languages. Using contact profiles, Prospecteer is able to send the same email to multiple contacts, each in their chosen language.
No longer do you need to hand-select contact mailing lists. Using Prospecteer's unique dynamic contact lists you can quickly segment your contacts based on tags or any other aspect of their profile information.
Prospecteer's visual email editor makes light work of authoring professional looking HTML and plain text emails. The familiar Word-style interface means users can be creating email content within a matter of minutes.
Prospecteer is committed to ensuring the delivery of emails sent using our service. We use leading-edge providers and monitor email activity to ensure we maintain an excellent reputation among ISPs and email security providers.
Create your emails now and schedule them to be delivered in the future. Using Prospecteer's scheduled emails you no longer need to remember to send out those email reminders immediately prior to an event, you can schedule them now.
The more you ask for, the less you get. By nurturing prospects over a period of time though you can learn more about them, ensuring that when sales finally engage your prospect is ready to buy.
Prospecteer's contact profile provides an in-depth analysis of each lead. From the dashboard you can manage contact name and address details, view recent submissions, check emails, and review their overall readiness-to-buy.
Contact tags can be used to identify leads in a more individual way. Rather than managing cumbersome lists contact tags allow you to quickly say "where you met", "they are a decision maker", or just that "they want our newsletter".
Automated lead scoring is an important part of lead qualification and nurturing. Each activity a contact performs within Prospecteer is scored. These scores provide a set of objective data which can be used when identifying sales-ready leads.
Auto-response emails provide tracked visitors with immediate and personalized feedback. Using form submission actions, you can send auto-response emails for your forms that link to supporting content or provide personalized submission results.
Requesting too much information in one form is a sure way to ensure a low response. Using Prospecteer's progressive forms, prospects can be asked for new information over time, building up a clearer picture with each interaction they have.
Prospecteer provides your business with timely, valuable information that can be used to analyse your marketing investment and determine what worked, what didn't, and most importantly, why.
Prospecteer's detailed campaign dashboards provide a complete status overview for each of your campaigns, including insights into campaign visitors, content consumed, email statistics, and most importantly new leads generated.
We all know that marketing collateral can be expensive to produce. Using Prospecteer's content analytics you can ensure that you spend your budget effectively by creating documents and video content that your visitors want to view.
See how many people find you, where visitors enter your site, where they are from, and which pages are most often read. Propsecteer's clickstream analysis allows you to see the path taken by any visitor through your site.
Prospecteer's dashboards enable you to monitor activities as they happen, in real-time. This enables you to react to events as they occur: highlight popular web content to maximise visitor time on your site, participate in discussions about your whitepaper or video, or respond to comments made in a form submission.
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Read enough? Sign-up now and begin your free trial. No long-term contracts. See for yourself the benefits that Prospecteer brings to your own marketing and sales programmes.
